Founder & CEO Innovadel Technologies
Haroon Chaudhry
Haroon Chaudhry is a seasoned eCommerce strategist with over 20 years of industry experience, specializing in platforms like Salesforce Commerce Cloud, Hybris, Magento, Shopify, and IBM Websphere. As a Salesforce Commerce Cloud expert and key leader at Innovadel Technologies, he drives business strategy, solution architecture, and global client success. With a strong focus on team leadership, pre-sales strategy, and scalable eCommerce solutions, Haroon has led Innovadel Technologies to deliver world-class digital commerce experiences across 3 continents — maintaining a 100% client satisfaction record.
Transcript
75% of the marketers believe that AI will never fully replace humans' creativity. The question is why?
Because the consumer says, they trust brands which gives them emotional connection and empathy in their messaging. And I believe only humans can deliver that empathy and connection. I want to explore this idea while working on a digital marketing campaign for a client. We used AI this time and generated solid ideas using artificial intelligence tools and marketing automation. Trust me, the ideas were great. They were based on data-driven marketing. However, it still lacked that human connection.
Therefore, I brought in my copywriter and trust me, she added that missing human connection, the emotional connection and the brand storytelling. And boom, the campaign went viral and the client was very happy with the viral marketing campaign. Worried about AI replacing you? It ain't gonna happen. The future of marketing isn't about picking AI or humans. It's about combining the efficiency of AI and human's creativity to build great campaigns.
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