MOVADO Case Studies
Buy Online, Pick Up In-Store (BOPIS) has emerged as a popular retail strategy that bridges the gap between online & offline shopping.
Industry: Ecommerce & Retail
Technology:
Salesforce
Slick
Lit-element
Cloudflare
Core-js
jQuery
Typekit
Why did MOVADO Choose Innovadel?
MOVADO needed a strong, scalable eCommerce platform to deliver seamless experiences to its global customers. The objective was to move to a modern solution that could simplify operations, improve site performance, and support future growth. Innovadel Technologies partnered with MOVADO to turn this vision into reality.
Key Reasons Behind the Transformation
- MOVADO’s existing platform was affecting performance and customer experience due to frequent downtimes and slow site speed, leading to lost conversions.
- Their previous system lacked the flexibility to scale with growing business needs, especially across global markets.
- Legacy infrastructure limited integration with modern tools, slowing down innovation and reducing overall efficiency.
- MOVADO needed a unified platform that could streamline multiple processes while providing better visibility and control across its brand portfolio.
The Challenges
As a globally recognized brand in a highly competitive retail market, Movado needed to keep up with rising customer expectations for flexible shopping experiences. Customers no longer see Buy Online, Pick-Up In-Store (BOPIS) as a bonus; they expect it as a standard option. To stay competitive and drive conversions, Movado aimed to let customers order online and collect their purchases from a preferred store location with ease.
- Real-time inventory visibility across the entire store network was critical to avoid order failures and customer frustration.
- Location-based reservation capabilities were required, going beyond the standard BOPIS functionality available in Salesforce Commerce Cloud.
- Complex integration requirements, especially with limited documentation for custom needs, made implementation more time-consuming and technically demanding.
- Seamless omnichannel experience had to be ensured without disrupting ongoing e-commerce operations.
The Solutions
- The implementation needed to catch up when we started this project seven months back. We needed to make this implementation compatible with today’s retail needs. And let’s be honest about one thing, Innovadel has never done BOPIS integration before Movado. So Innovadel’s expert omnichannel team had to devise a dynamic plan to put everything in the right place.
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We are a Salesforce Commerce Cloud Consulting Partner with a decade-long experience in the e-commerce business. The challenges were tough but nothing that our experienced team couldn’t handle.
We have a quality infrastructure and solid business rules that got us through it. The first challenge was that there wasn’t enough detailed documentation to build the complete integration Movado required. They wanted a location-based reservation that is separate from BOPIS’s default offering. But after putting together the brilliant minds of our expert team of omnichannel integration, we took a unique and smart strategy - Our omnichannel team of professionals has years of expertise in implementing various integrations. So, they took their overall experience to resolve every possible issue and found a way to implement BOPIS integration with a customized touch. As a result, not only did Innovadel handle all challenges without any trouble, but we also ensured a streamlined solution. For example, customers who scrambled to buy online jewelry can easily pick up their orders via BOPIS and fulfill their orders.
Result
- The challenges we faced during BOPIS integration are in the past, as we resolved every hurdle easily. However, Movado demanded seamless integration, and Innovadel has fulfilled its demand.
- Movado is happy as we did a good job. Now they can boost their sales through an ecosystem with a collective inventory.
- Movado will achieve brand loyalty as customers can pick up packages from their prioritized stores, making their lives much more manageable.
- The great part about this solution is that customers get flexible options.
- Innovadel now has a firm handle on BOPIS integration and can offer a refined solution for future clients.
- It will boost overall revenue for Movado as they can manage the inventory better now.
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