EXPERIENCE CLOUD FOR COMMERCE AND B2B

Build Customer, Partner, and B2B Portals with Salesforce Experience Cloud

We help commerce businesses create self-service portals for customers, partners, dealers, distributors, and B2B buyers using Salesforce Experience Cloud.

The Challenge

Your Team Is Handling Requests That a Portal Should Handle

SELF-SERVICE GAP

Every time a customer contacts support for an order update, an invoice, or a return, a portal could have resolved it in 30 seconds. Every time a B2B buyer calls a rep to check pricing or request a document, same thing. These queries are not complex. They are repetitive. For a team handling 10,000 tickets a month at $15 each, a 35% reduction through self-service saves over $60,000 a month, before the support capacity is redirected to problems that actually need a human.

Your buyers want to self-serve. Your portal is not letting them.

Support Handling Repeat Questions

Our support team spends half its time answering the same five questions, instead of solving problems that actually need a human.

No B2B Order or Invoice Visibility

Our B2B buyers have to call us to get order history and invoices, instead of finding them themselves in one place.

No Portal Connected to Salesforce

We have Salesforce, but no customer-facing portal connected to it, so account data lives in two disconnected places.

Dealers Have No Self-Service

Our dealers have no self-service. Everything goes through account managers, even routine pricing and order requests.

Unused Experience Cloud Licences

We bought Experience Cloud licences, and nobody knows how to set them up, the investment sits idle.

Our Solution

Four Phases to a Live Experience Cloud Portal

Innovadel delivers Salesforce Experience Cloud implementation services that connect portals to the Salesforce data and commerce systems your business already runs on. We do not build standalone portals, we build connected experiences where users see real account data, real orders, and real cases.

Discovery and Portal Design

We define audiences, journeys, access rules, and integration points. Portal design is produced before any build begins.

Experience Cloud Build

We configure environment, templates, pages, navigation, branding, and audience-specific layouts.

Data and Commerce Integration

We connect Salesforce CRM, Service Cloud, Sales Cloud, and your commerce platform to the portal.

Testing, Training, and Launch

User acceptance testing, internal team training, and phased launch with post-go-live monitoring.

What We Deliver

Six Salesforce Experience Cloud Consulting Services

Portal Strategy

Define portal audiences, journeys, access rules, content, and integration points before configuration begins.

Experience Cloud Setup

Configure the environment, templates, pages, navigation, branding, and user management for each audience type.

Role-Based Access

Set up access rules so each audience, customers, B2B buyers, dealers, and partners, sees only what they should see.

Commerce Data Integration

Connect order history, account data, pricing, cases, and documents from Salesforce Commerce Cloud, Shopify Plus, or Adobe Commerce into the portal.

Self-Service Workflows

Allow users to submit requests, track cases, view orders, download invoices, and complete common tasks without contacting support.

Training and Adoption

Internal team training on portal management, plus buyer or partner onboarding materials where needed.

Use Cases

Five Portal Experiences We Build

Customer Support Portal

Customers track cases, access knowledge articles, and submit requests without calling support. IBM resolved 12% of customer questions without creating a support case using self-service (Salesforce, 2026).

B2B Buyer Portal

Business buyers access account information, order history, pricing, and documents in one place. Connected to the same data your sales and service teams see in Salesforce.

Dealer and Distributor Portal

Channel partners get catalogue access, account pricing, order history, and service information. Mobile-accessible for field reps to check pricing, submit orders, and track deliveries on site.

Partner Portal

Partners access resources, register deals, track leads, and request support independently, without internal teams involved at every step.

Self-Service Order Tracking

Real-time order status, tracking, and delivery information are available to customers and buyers without contacting support. One of the highest-volume request categories, and one of the easiest to eliminate.

Platforms and Integrations

What Experience Cloud Portals Connect To

Salesforce Experience Cloud

Salesforce Products

Salesforce Sales Cloud

Salesforce Products

Salesforce Service Cloud

Salesforce Products

Salesforce Commerce Cloud

Salesforce Products

Salesforce Data Cloud

Salesforce Products

Shopify Plus

Commerce Platforms

Adobe Commerce

Commerce Platforms

BigCommerce

Commerce Platforms

ERP systems

Other Systems

OMS platforms

Other Systems

Knowledge base tools

Other Systems

Document management systems

Other Systems

Why Innovadel

A Salesforce Experience Cloud Partner That Understands Commerce

16+ Years of Experience

16+ years of Salesforce and commerce expertise across implementation, integration, and support engagements.

Commerce-First Implementations

Commerce-first portal implementations for retail, wholesale, B2B, and distribution businesses.

Proven Commerce Integration

Proven integration with Salesforce Commerce Cloud, Shopify Plus, Adobe Commerce, ERP, and OMS platforms.

Trusted by Global Brands

Trusted by global brands including MVMT, Movado, Brooks Brothers, Golf Town, Laura Canada, Riskified, and Life is Good.

Fixed-Scope Delivery

Fixed-scope delivery with practical training and post-go-live support built into every engagement.

Engagement Models

Four Salesforce Experience Cloud Consulting Engagement Models

Quick Start: Experience Cloud Quick Start

Core configuration, branding, user management, and one primary self-service workflow. Live in 4 to 6 weeks. Best for businesses needing a fast, fixed-scope portal launch.

Build: Customer Portal Project

Full Salesforce Experience Cloud customer portal. Strategy, design, commerce data integration, self-service workflows, and launch support. Best for customer support and self-service portal requirements.

B2B: B2B Buyer or Partner Portal Project

Account-based access, pricing integration, order history, document management, and support workflows for B2B buyers, dealers, or partners. Best for B2B buyer, dealer, distributor, or partner portal requirements.

Sustain: Portal Support Retainer

Ongoing improvements, new audience configuration, integration maintenance, and content updates. Best for teams needing ongoing Experience Cloud development support.

FAQs

Common questions

What Is Salesforce Experience Cloud?

Salesforce Experience Cloud is Salesforce's platform for building digital portals, community sites, and partner or customer experiences. It connects directly to your Salesforce data, so portals show real account information, real orders, and real cases. It was previously called Salesforce Community Cloud before being renamed in 2021. Over 11,820 websites now run on it globally.

What Is The Difference Between Experience Cloud And Service Cloud?

Service Cloud is the platform your internal support team uses to manage cases, queues, and agent workflows. Experience Cloud is the customer-facing portal where your customers or partners interact with that data themselves. They work together. Service Cloud handles the case. Experience Cloud gives the customer visibility into it and the ability to raise new ones without calling support.

What Can A Salesforce Experience Cloud Customer Portal Do?

A Salesforce Experience Cloud customer portal lets users view order history, track cases, submit requests, download invoices and documents, access knowledge base articles, manage their account contacts, and complete common service tasks without contacting your support team. For B2B buyers, it can also surface account-specific pricing, quote requests, and product catalogues.

Can Experience Cloud Connect To Shopify Plus Or Salesforce Commerce Cloud?

Yes. We connect Experience Cloud portals to Shopify Plus, Salesforce Commerce Cloud, and Adobe Commerce. Order data, account information, pricing, and commerce workflows surface inside the portal in context. The buyer sees their real orders, not a generic account page.

What Is A Digital Experience Cloud?

A digital experience cloud is a platform for building branded, data-connected digital experiences for external audiences, customers, partners, dealers, or distributors. Salesforce Experience Cloud is one of the leading platforms in this category. Others include Adobe Experience Manager and Liferay. Salesforce's advantage is a native connection to CRM, service, and commerce data.

How Long Does An Experience Cloud Implementation Take?

A Quick Start covering one portal audience and core self-service workflows typically takes 4 to 6 weeks. A full portal project covering multiple audiences, commerce data integration, and custom workflows typically runs 8 to 14 weeks. The strategy and design phase adds 1 to 2 weeks and prevents the most common portal problems.

Reduce Manual Support and Improve Self-Service

Talk to Innovadel about Salesforce Experience Cloud for your commerce or B2B business. We will show you what a connected portal looks like for your audiences and how quickly it can go live.