Founder & CEO Innovadel Technologies
Haroon Chaudhry
Haroon Chaudhry is a seasoned eCommerce strategist with over 20 years of industry experience, specializing in platforms like Salesforce Commerce Cloud, Hybris, Magento, Shopify, and IBM Websphere. As a Salesforce Commerce Cloud expert and key leader at Innovadel Technologies, he drives business strategy, solution architecture, and global client success. With a strong focus on team leadership, pre-sales strategy, and scalable eCommerce solutions, Haroon has led Innovadel Technologies to deliver world-class digital commerce experiences across 3 continents — maintaining a 100% client satisfaction record.
Transcript
Search is an old school. Discovery is the new frontier. Generative AI commerce is helping users find products before they even visit the store. For years, people typed keywords in Google or other marketplaces, but now AI is creating products for AI-driven product discovery.
TikTok trends, ChatGPT recommendations, and personalized AI feeds help products become more discoverable. So shopping starts much earlier in conversations and feeds. If your brand is not discoverable there, then you are invisible where actual decisions are made. The future of digital commerce discovery is not about waiting for clicks. It’s about being part of the journey from the start.
By aligning AI-led discovery strategy, optimizing product data, reviews, and content for AI platforms, businesses can stay visible, relevant, and chosen before search even happens. So, are you still optimizing for search, or ready to dominate the AI discovery ecosystem?
If you're unsure, connect with Innovadel Technologies, we’ll help you build an AI-ready discovery strategy.
Ready for smart digital solutions? Let’s craft your success story.
