Salesforce B2B Commerce Cloud: The Ultimate Solution for Manufacturers

Manufacturers are facing unique challenges with the ever-evolving digital customers’ needs. They need to connect with distributors, dealers, and other partners while catering to end consumers’ demands. This complex ecosystem demands a robust and scalable solution, and Salesforce B2B Commerce Cloud has the ultimate answer. Let’s explore how Salesforce B2B Commerce Cloud empowers manufacturers to streamline operations, enhance customer relationships, and thrive in the digital age.

Understanding the Challenges Faced by Manufacturers

Before looking into Salesforce B2B Commerce Cloud benefits, it’s essential to understand the specific challenges manufacturers encounter in the modern marketplace:

1.      Complex Distribution Networks

Manufacturers often have complicated distribution networks involving multiple partners. It makes it challenging to manage and coordinate orders effectively.

2.      Changing Customer Expectations

B2B buyers now expect a seamless online shopping experience similar to what they encounter in the B2C world. Manufacturers must adapt to these evolving expectations.

3.      Data Integration

Being manufacturers, if you want to be successful, then you need real-time access to data across various departments. The data you need include inventory management, order processing, and customer support.

4.      Personalization

Buyers seek personalized experiences, which manufacturers must provide to maintain and grow their customer base.

5.      Scalability

As manufacturers expand, they require scalable solutions that can grow with them.

Salesforce B2B Commerce Cloud: A Game-Changer

Salesforce B2B Commerce Cloud is a powerful platform tailored to address these challenges. Let’s understand B2B Commerce’s key features in detail:

·         Seamless Integration

Salesforce B2B Commerce Cloud integrates seamlessly with your existing systems, including Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. This integration ensures that all data is synchronized across your organization in real-time.

Furthermore, it offers a single source of truth for your business operations. This level of integration is vital for manufacturers with complex distribution networks, enabling efficient order management and inventory tracking.

·         Enhanced Customer Experience

In the digital age, offering quality customer experience has the utmost importance. Salesforce B2B Commerce Cloud empowers manufacturers to create user-friendly, highly customizable e-commerce storefronts. Manufacturers can tailor the buying experience for each customer, offering personalized product recommendations and pricing, thus enhancing customer satisfaction and loyalty.

·         Multi-Channel Commerce

Manufacturers often sell through various channels, including direct sales, distributors, and e-commerce. Salesforce B2B Commerce supports multi-channel commerce, allowing manufacturers to reach their customers wherever they are. This flexibility is crucial for expanding market reach and increasing sales.

·         Robust Analytics

Data-driven decision-making is a cornerstone of successful e-commerce. Salesforce B2B Commerce Cloud offers robust analytics and reporting tools that provide insights into customer behavior, sales trends, and inventory management. These insights enable manufacturers to make informed decisions and optimize their operations.

·         Scalability

As your manufacturing business grows, Salesforce B2B Commerce Cloud scales with you. The platform can adapt to evolving needs by adding new products, expanding to new markets, or onboarding more partners. This scalability ensures that your e-commerce solution remains valuable as your business grows.

·         Partner and Dealer Management

Salesforce B2B Commerce Cloud can simplify working with distributors, partners, and dealer management for manufacturers. The platform allows you to build and manage partner portals. It will ensure your partners can access the latest product information, pricing, and marketing materials.

·         Mobile-Friendly Design

With mobile commerce on the rise, it’s essential to have a mobile-friendly e-commerce platform. Salesforce B2B Commerce Cloud offers responsive design templates that ensure seamless and consistent buying experiences across desktop and mobile devices.

·         AI-Powered Insights

Artificial intelligence is a game-changer in e-commerce. B2B Commerce leverages AI to provide product recommendations, optimize pricing strategies, and automate tasks, saving time and increasing efficiency.

·         Security and Compliance

Manufacturers deal with sensitive customer data and intellectual property. Salesforce B2B Commerce Cloud prioritizes security and compliance, ensuring your e-commerce platform meets industry standards and regulations.

How can manufacturers get value from Salesforce B2B Commerce?

Salesforce B2B Commerce Cloud is designed to assist businesses in increasing revenue and enhancing operational efficiency. The platform furnishes a comprehensive suite of tools for overseeing inventory, pricing, orders, and customer management. Additionally, it incorporates embedded reporting and analytical functionalities to empower businesses to make more informed decisions.

Salesforce B2B Commerce Cloud

·         Scale easily & launch quickly.

A significant advantage of B2B Commerce lies in its capacity to facilitate swift deployment and effortless scalability for businesses. The platform is intentionally user-friendly, allowing it to be operational within a matter of weeks. Moreover, its high scalability permits companies to augment user numbers and functionality according to their evolving needs.

For the manufacturing sector, rapid deployment holds particular importance. This industry typically grapples with prolonged sales cycles to present products with a substantial competitive edge to customers. Furthermore, manufacturing demands agility and adaptability more than ever before.

·         Double your revenue

Beyond its deployment speed and scalability, Salesforce B2B Commerce Cloud boosts business operational efficiency. In addition, it also increases the efficiency of operations that are already firmly established in their respective domains.

The platform has extensive tools for handling inventory, pricing strategies, order processing, and customer relations. It also boasts integrated reporting and analytics features, which prove instrumental in facilitating data-driven decision-making.

In the manufacturing sector, products are intricate and customizable, and these capabilities hold significant potential for augmenting revenue and efficiency.

Effective inventory management, for instance, aids in circumventing stockouts and backorders. It also enables optimized pricing strategies aligned with margin targets while enhancing customer satisfaction through expedited order fulfilment.

Such enhancements can yield substantial improvements in the bottom line, and with Salesforce B2B Commerce Cloud, they become readily attainable.

·         Interact with customers

Effective collaboration with customers is another key facet facilitated by Salesforce SaaS. It is a centralized hub for managing all customer interactions encompassing sales, service, and marketing interactions.

The platform has various features designed to help businesses implement robust customer relationships. These include social media integration, customer portals, and partner management.

Given the growing emphasis on customer-centricity and tailored product offerings in manufacturing, collaboration proves indispensable in meeting these evolving demands.

Through Salesforce B2B Commerce Cloud, businesses can provide customers with a self-service portal. They will have the option to access product information, place orders, track shipments, and more. Customers can also initiate requests for quotes (RFQs) and pricing models, thus enhancing customer retention alongside acquisition.

·         Customize to your business.

Salesforce B2B Commerce Cloud can cater to the diverse needs of businesses across various industries, offering industry-specific features and functionalities. It is best suited to manufacturers, distributors, and retailers.

The platform encompasses industry-specific features such as product configurators, contract management, and quote-to-cash automation.

Customization is paramount for manufacturing companies, especially those frequently engaged in rapid prototyping.

For instance, product configurators empower businesses to create and oversee intricate product configurations. It lets them stay aligned with the ever-evolving demands of their customer base.

Similarly, contract management streamlines the creation and administration of contracts, saving time and resources without exacerbating administrative burdens. It will advance efficiency during the shift to an online landscape.


Manufacturers must embrace digital transformation to thrive in this age. Salesforce B2B Commerce Cloud offers a comprehensive solution addressing manufacturers’ unique challenges. From seamless integration and enhanced customer experiences to scalability and robust analytics, this platform empowers manufacturers to stay competitive and drive growth.

B2B Commerce is not just a solution; it’s an agitator for manufacturers looking to adapt to the demands of the digital age. With this platform, manufacturers can confidently navigate the complexities of modern commerce and secure a bright future in the ever-evolving marketplace. However, you need a Salesforce B2B Commerce partner to integrate the platform seamlessly.

Innovadel Technologies is a trusted and highly reliable Salesforce Commerce Cloud Partner with a decade-long experience in the Manufacturing industry. Our experts will do a health check on your website and offer the best B2B commerce solution. Contact us today for Consultancy!