Benefits of Salesforce Marketing Cloud Integration with Commerce Cloud
Nowadays, having a successful online store isn’t just about having a cool or good quality product. It’s important to keep up with the latest trends, be extra smooth in how you do things, and make your customers feel like your brand was made just for them. Of course, you can’t have the desired KPIs by sticking to the old marketing strategies. You should explore new ways of understanding your customers, what they like, and what they want. Well, it all starts with Salesforce Marketing Cloud integration with Commerce Cloud.
Your ecommerce store should be adapted to shoppers’ expectations. Buyers want to buy stuff super easily, from wherever they are, whenever they want. They expect your brand to be cool with communication, be it on their phone, social media, online, or even in person. For this, your system should connect with marketing, inventory management, and other behind-the-scenes systems. However, not all legacy commerce systems support this type of integration. That’s why choosing the right omnichannel solutions for ecommerce integration is necessary. In this case, Salesforce Commerce Cloud is your best bet! A certified Salesforce Commerce Cloud consultancy partner can help you integrate marketing cloud seamlessly into your commerce cloud.
Salesforce Marketing Cloud integration with Commerce Cloud can help ecommerce businesses understand their customers’ demands and deliver personalized experiences. So, let’s see how to integrate Marketing Cloud with Commerce Cloud and why you should do it!
What is Salesforce Commerce Cloud?
Previously known as “Demandware,” Commerce Cloud is a cloud-based ecommerce platform. It’s a SaaS ecommerce platform with features that let businesses create personalized and omnichannel shopping experiences. The solution offers features like product management, inventory management, order management, payment processing, checkout, and customer support/service.
Salesforce Commerce Cloud offers ecommerce solutions for every size of businesses so they can sell their products online.
Features & Benefits
Let’s explore the features first:
- Omnichannel support
- Multi-site management
- Built-in marketing tools
- AI-powered commerce
- Order management
- Content management
Now, let’s discuss the key benefits of Commerce Cloud:
- High performance
- Enhanced customizations
- Smart data analysis
- Unifies across-device design
- Advanced customer support
What is Salesforce Marketing Cloud?
Marketing Cloud is a cloud-based marketing platform that lets businesses observe customers’ journeys from email, website, app, social media platforms, etc., to personalize their customer engagement accordingly. The solution offers various features like email marketing, digital marketing, social media marketing, and mobile marketing.
Marketing Cloud not only offers a wide range of individual products like Google Analytics, Audience Studio, Email Studio, etc., but also lets you manage, measure, and optimize marketing campaigns. Get Salesforce Marketing Cloud consulting to get the most out of this solution.
Features & Benefits
Let’s discuss the features:
- Data Extensions
- Ad Campaign for Journey Builder
- Marketing Cloud Connect
- Dynamic Content Blocks
- Structured Query Language (SQL)
- Interactive Email Forms
- Geofenced mobile messages
- Interaction Studio Activity
Now, let’s have a look at the benefits:
- Multi-channel marketing
- Increase conversion
- Create and manage email campaigns
- Well-defined call to action
- Wider marketing funnel
- Customizable customer journeys
- Boost KPI/OKR tracking
- Deliver top-notch marketing campaigns
- Analyze campaign performances
Why Should You Go for Salesforce Marketing Cloud Integration with Commerce Cloud?
Today’s buyers have a simple mantra: “Buy anywhere, from anywhere, and fulfill everywhere.” No matter the channel, device, or location, customers want an experience that’s engaging and steady, whether it’s on mobile, social media, online, in an app, or the actual store.
To nail this experience throughout the customer journey, you’ve got to link up your sales, commerce, service, and marketing departments. And it’s not just that; you’ve to capture all the data about your business and customers from every corner, device, channel, you name it.
Building personalized journeys is the key. Sending notifications for big moments or amazing deals keeps the engagement alive. The catch is that many legacy commerce platforms fall short because they weren’t built for this level of integration. But with the omnichannel, where everything’s interlinked and forward-thinking, you can’t skip having a 360-degree view of your customers and business. That’s where Salesforce Marketing Cloud integration with Salesforce Commerce Cloud comes into play for your ecommerce store!
Benefits of Salesforce Marketing Cloud Integration with Commerce Cloud
If you’re already using Salesforce Commerce Cloud for your ecommerce store, you must know its capabilities for your storefront and customers. With Marketing Cloud integration, your business strategy can reach a new level of heights. Let’s have a look at how Marketing Cloud and Commerce Cloud connection can benefit your business:
Decrease Cart Abandonment Rate
Salesforce Commerce Cloud & Market Cloud integration help businesses understand throughout the customer journey. So, if the customer abandons his/her cart, you can find the reason, like if there’s a complex check-out process or customers can’t find their preferred payment method. You can get Salesforce Commerce Cloud consulting to overcome these issues. You can even generate behavioral-influenced emails to grab customers’ attention and reduce the rate of cart abandonment.
Create a Personalized Marketing Strategy
By integrating these two Salesforce solutions, you can get analytics and insights into customer behavior throughout the process, from going through your website to checkout. You can use this data to create personalized marketing strategies according to your customer’s interests. For example, you can personalize your marketing campaigns according to the customer’s geographical location, previous orders, and Wishlist items and send them email or other marketing material accordingly. This will increase customer retention and loyalty towards your brand.
Increase Customer Retention & Satisfaction
With SFCC and SFMC integration into the ecommerce business, you can set up secret triggers in your customer’s journey. For example, if someone makes a move in your online store, and bam! You can send customized responses through Commerce Cloud and Marketing Cloud. A customer either seals the deal and buys something or abandons their cart during checkout. With this integration, you can send emails that are tuned into their behavior. It’s like giving them a nudge exactly when they need it.
Send Shipping and Order Confirmation Notifications
When you integrate SFCC with SFMC, you’re not just selling stuff; you’re giving your customers a VIP pass to their order journey.
From the second they hit that buy button to the moment their package lands on the doorstep, you’re keeping them in the loop. Integration lets you send emails at every step; confirming the order, letting them know it’s in the works, telling them when the order is dispatched, and even when it’s doing the rounds for delivery.
Offer Connected Customer Experiences
Marketing Cloud eavesdrops on what customers search and do, and then the Commerce Cloud helps guide customers through their shopping journey. This way, you can measure, change, and fine-tune your marketing strategy to hit your business goals.
Since both solutions, Marketing & Commerce Cloud, are the offerings of Salesforce, you’re not just building connections; you’re making a whole Salesforce ecosystem. To get the most out of this integration, hire Salesforce Marketing Cloud partners!
How to Integrate Salesforce Marketing Cloud with Commerce Cloud
Integrating SFCC with SFMC opens up a wide range of possibilities for ecommerce businesses. You can take your operations to the next level with features like tracking abandoned carts, and coupon redemptions, handling orders on behalf of customers, sending transaction emails, managing order history or cancellations, and creating personalized marketing campaigns. Let’s see different ways to integrate Market Cloud with Commerce Cloud!
1. SFMC Integration with SFCC Through REST APIs and Web Services SOAP APIs
REST APIs enable you to get to the Marketing Cloud features. These APIs can be instrumental in implementing functionality across different aspects like contacts, Journey Builder, Contact Builder, MobilePush, campaigns, Mobile Connect, triggered sends, etc.
For seamless integration between SFMC and SFCC, using APIs becomes important. This integration empowers effective management of authentication, endpoints, credentials, and circuit breakers. The process involves creating ‘API credentials’ within Salesforce Marketing Cloud and establishing a corresponding ‘Service’ in Salesforce Commerce Cloud.
2. Creating TXT or CSV Files and Transferring Them to the Marketing Cloud FTP
You can import Data into Email Studio to build a subscriber list. Choose the convenience of receiving the log file via email in either .TXT or .CSV format, or simply go for the direct download option. You can follow a step-by-step guide to effortlessly upload a file to the Marketing Cloud FTP.
3. Use Salesforce Marketing Cloud Connect
The Marketing Cloud Connect feature offers a robust solution for integrating SFMC with SFCC. This integration streamlines the consolidation of marketing data and customer details across various touchpoints, providing a unified perspective of your customer base. Leveraging this integration, you can implement personalized marketing strategies to enhance customer engagement.
For a successful Commerce Cloud and Salesforce Marketing Cloud integration, Marketing Cloud API User and Salesforce Tracking User are required. As Commerce Cloud tracks user data, the SFTP setup in the Marketing Cloud effortlessly imports data files at regular intervals. Through strategic code implementation, you can segment the target audience based on their interests and buying behavior. Subsequently, your integrated system will automatically trigger personalized emails to customers based on their actions. To ensure a seamless and efficient integration process, hire Salesforce Marketing Cloud experts.
4. SFCC and SFMC Integration Through Reference Implementations
Integrating Reference implementations is the backbone for executing actions in one cloud based on activities in the order. All you have to do is to use the contact record ID for cross-cloud integrations. In Marketing Cloud, this contact key, also known as the cross-channel customer ID, is accessible within the Contact Builder. Meanwhile, in Commerce Cloud, the customer ID is system-generated for each customer. Hire a Salesforce Marketing Cloud consultant to seamlessly integrate SFCC with SFMC.
Salesforce Marketing Cloud integration with Commerce Cloud can help your online business provide customers with exceptional customer service. Innovadel Technologies is a certified Salesforce partner who can help you seamlessly integrate these powerful solutions. Our Salesforce Marketing Cloud services providers will guide you throughout the process and offer post-integration assistance. Contact us to get the most out of SFCC and SFMC!