Manufacturers might find loads of promising opportunities in the quickly expanding manufacturing sector. The manufacturing industry hesitates to implement operational advancement despite the unlimited market expansion options for current and new clients.

However, most manufacturers still use the Salesforce platform’s old methods to modernize and digitize business processes. Manufacturers wanting to benefit from the digital transformation will appreciate the Salesforce tool.

Salesforce is the top CRM platform that can assist organizations in staying ahead of their market. They ensure to offer constant enhancement and innovative culture for companies. We will discuss different perspectives of the Salesforce platform to know why it’s an ideal choice for manufacturers.

Salesforce for manufacturers

If you’re a manufacturer looking for a quality digital transformation tool, then Salesforce is the ultimate solution. Being a manufacturing industry-leading platform, Salesforce has packed capabilities and functionalities that are highly useful. Such qualities make Salesforce an ideal choice in the ever-evolving manufacturing space.

Manufacturers can improve communication, boost overall productivity, and streamline processes, whether a startup company or a considerable enterprise; Salesforce has powerful features that make it an ideal fit for everyone. However, more information is needed to decide on Salesforce as your manufacturing company’s platform. So, let’s look more deeply into this innovative platform.

Common problems faced by manufacturers

Looking into common problems faced by manufacturers is essential before discussing the benefits. That way, you’ll understand how Salesforce can help you tackle everything through a single platform.

·         Hard to manage an immense customer base

Managing customers seamlessly is a big problem for manufacturers with a vast customer base. It’s almost impossible to customize one solution for different customer requirements. When you have a significant customer volume, tracking consumer interactions on omni channels is complex. If any manufacturing business somehow tries tracking, it will lead to lower customer satisfaction and missed opportunities.

·         Restricted visibility into consumer interactions

Manufacturers need more visibility into consumer interactions across phone, email, and social media channels. It’s a time-consuming task to identify and resolve consumer issues without relevant insights. With enough data, it’s easier to track customer behavior and preferences for the manufacturing sector. They end up with unsatisfactory client service and lost sales.

·         Monitoring sales performance

Manufacturers face numerous challenges while monitoring sales performance. It is challenging for the manufacturing sector to involve multiple stakeholders, differing product portfolios, and long sales activities. In addition, it’s easier to identify what’s working for businesses’ selling strategies and understand how any deal progresses with enough insights.

·         Inefficient sales operations

It’s common for the manufacturing industry to face inefficient sales activities. When manufacturers have to include different stakeholders and decision processes, it gets even more challenging for sales teams to continue working on deals promptly.

In addition, communication and manual information entry processes require suitable systems or tools to close deals. And as most manufacturers need those, they end up with missed opportunities. With a centralized system, sales teams can monitor deal progress and get relevant information timely.

·         Limited customer journey insights

Having meaningful insights to cater to customer preferences and needs is essential. Without relevant analytics and data tools, creating services and products to meet customer needs isn’t easy. And without understanding consumer preferences, manufacturers will see a significant down in sales numbers and product performance. So, if you have quality analytics tools, it’ll be easier to identify the ever-changing consumer needs.

manufacturing industry

Top reasons why Salesforce is an ideal choice for manufacturers

According to Salesforce consultancy experts at Innovadel Technologies, let’s give top reasons so you can decide better.

·         Better lead conversion and sales performance

A quality CRM solution such as Salesforce assists the manufacturing industry in identifying good leads to increase lead conversion rate. All your sales teams can manage leads, communications, and accounts using Salesforce’s Sales Cloud within one system. It will eliminate the possibility of opportunities and missed leads.

Manufacturers can use Salesforce Pardot and Marketing Cloud to get analytics so the sales representative can generate opportunities and automate marketing processes. Furthermore, some features can help you create personalized product catalogs and quotation management.

·         Better forecasting

Salesforce can create a dependable sales forecast through customer order tracking. Organizations can find peak order times, long-term customer patterns, and sales estimates using Einstein’s analytics for future planning.

Manufacturing organizations can have an enhanced production plan to ensure customers get the right orders with the right location and quantity. It works best for manufacturers because staying a step ahead in the competitive market is always essential.

·         Indirect channel management

The manufacturing sector primarily depends on the distribution partners to obtain products for the market through indirect channel management. Partners play an essential role in marketing requirements and managing logistics. That’s why manufacturers must carefully maintain their relationships with partners so everyone stays on the same page.

Salesforce for manufacturer help organizations and their channel partner effectively communicate. It’s possible to communicate, support, educate, reward, and work with partners for manufacturers with Salesforce. Manufacturers can seamlessly speed up and simplify the partner onboarding activity using Salesforce capabilities. In addition, this platform enables the manufacturing sector to offer improved performance through the right direction and support.

·         Powerful integrations

Manufacturing sectors rely on several applications for different purposes. It enables the dispersion of information into various frameworks. Salesforce integration can allow you to make a cost-effective and scalable powerhouse that guarantees higher ROI.

·         360-degree data visibility

Typically, a manufacturing company produces loads of data, including inventory management, sales, and customer & partner relationships. These companies use multiple apps to deal with each process, resulting in decentralized and ambiguous data, which is the biggest issue. Salesforce has the power to contextualize consumer data for the manufacturing industry.

The platform allows it to sort everything through the noise for manufacturers and identify the information required to run their enterprise. Salesforce makes it simple to forecast sales demand through real-time numbers instead of intuition. Manufacturers will know the correct quantity of raw material to order and ultimately will eliminate waste or backorders.

·         Flexibility

Flexibility is one of the most useful Salesforce for manufacturers features that’s widely useful. It’s proven that a better adaptable CRM platform will create extraordinary partner, dealer, and customer experiences. Salesforce is highly compatible with existing architecture and offers numerous features to fulfill unique business requirements.

Compared to other CRMs, Salesforce streamlines the most challenging manufacturing enterprise processes. You can improve business operations, consolidate smooth back-end activities, power customer relations through Salesforce, and maximize your investment.


After discussing every possible aspect of Salesforce, I think it’s right to say that this platform is an ideal choice for manufacturers. The manufacturing industry can cater to every need with its Salesforce 360 solutions, including sales, marketing, commerce, and service. You can seamlessly integrate this cloud-based tool into your business and get clear business data visibility.

With its AI functionality and quality analytical tools, manufacturers can get relevant insights to make the right decisions. You can enhance sales cycles and customer relations with Salesforce. This powerful platform has helped the manufacturing industry to remain competitive in this highly digital age. If you want to move forward with Salesforce, hire a qualified Salesforce consulting partner. And talking about Salesforce Implementation Partner, why don’t you hire us?

About Innovadel Technologies

Innovadel Technologies is a globally recognized and trusted Salesforce integration consultant with over a decade of experience in the manufacturing industry—our expert team of professional offer customized solutions that fit your industry needs. Innovadel prides itself in offering the best customer service to ensure they get a quality product with 100% satisfaction.

Contact us to get an expert consultancy today!