Importance of Salesforce for Manufacturing Industry

The manufacturing industry is now one of the most rapidly growing industries that brings quality business opportunities for businessmen. With new and existing consumers, manufacturers have big growth potential. However, this sector needs to be faster to adapt and keep up with operational changes. Most manufacturers are still working with old processes that Salesforce Clouds can easily implement and streamline.

The Salesforce platform is known as a successful platform for manufacturing organizations that want to take benefit of digital transformation. Being a world-known Customer Relation Management platform, Salesforce Partners are helping manufacturers gain a competitive edge through ongoing improvements and innovations.

Why manufactures are using CRMs?

During the COVID-19 pandemic, several global events, and supply chain disruption, manufacturers found the importance of quality customer experience. Regardless of what the product is or the durables, it’s about the product delivery process from dispatch to post-delivery interactions. CRM solutions contain the capacity to tackle interpersonal processes, while ERP solutions can manage essential manufacturing queries.

Manufacturing enterprises use CRM systems’ lead conversion, sales satisfaction functionality, and forecasting to ensure all processes run seamlessly both externally and internally.

Why is Salesforce CRM popular?

Salesforce Solutions has the power to offer exceptional customer-centric solutions across diverse industries. To answer the question of why this CRM is popular is because it’s quite flexible and welcomes all sorts of personalization. Through a huge developer community and open API, Salesforce is popular among all sorts of industries.

As long as we’re talking about the manufacturing sector, it’s easier to customize a Salesforce CRM for their everyday operations.

Importance of Salesforce for the Manufacturing Industry 2

Top benefits of using Salesforce Consultancy for the Manufacturing Sector

·         Track qualified leads

The Salesforce platform offers significant benefits, including identifying and acquiring qualified leads within the manufacturing sector. Manufacturers can save time using Salesforce, a trusted CRM platform. It is known for its ability to identify and attract high-quality leads.

Many manufacturing companies invest considerable effort and time in targeting the wrong audience. It’s a common mistake that can increase lead numbers but fail to convert them into customers.

·         Boost lead conversion rates.

Another notable benefit of implementing Salesforce solutions within the manufacturing industry is its ability to convert leads into actual sales. By leveraging the Salesforce CRM solution, organizations can save time identifying quality leads, subsequently boosting the likelihood of conversion.

This platform enables teams to efficiently gather essential information from a centralized location, providing clear guidance on how to address challenges. Manufacturers can build a valuable archive of customer requirements over time, offering valuable insights into their target audience. Furthermore, they can improve customer retention prospects.

·         Ease of accessibility

Salesforce operates as a cloud-based CRM system, ensuring easy access from anywhere worldwide with an internet connection. Organizations can securely log in to Salesforce Manufacturing CRM using a single sign-on tool bolstered by multi-factor authentication for enhanced security. Furthermore, users can conveniently access the platform through their mobile devices.

·         Increase productivity and efficiency.

Salesforce consultancy solutions prove highly beneficial for maintaining efficient productivity within the manufacturing sector. It aids sales teams in making informed plans and allows companies to prepare production schedules well in advance.

By leveraging historical customer data, companies can accurately estimate product quantities and production timelines. The user-friendly Salesforce 360 interface seamlessly integrates into existing processes. In addition, it streamlines operations by eliminating duplicate entries and automating repetitive tasks, thus saving time and boosting productivity levels.

·         More sales and revenue

Salesforce’s role in converting more leads naturally leads to increased sales and revenue generation for manufacturing companies. Understanding customer purchasing patterns is key to successful upselling or cross-selling of products.

Salesforce’s CRM intelligence effectively displays and promotes the most relevant products to customers during their purchases, with the potential for further leveraging customer data to drive sales.

Most beneficial Salesforce Clouds for Manufactures

·         B2B Commerce Cloud

Salesforce B2B Commerce Cloud is a comprehensive e-commerce solution that empowers manufacturers to connect with customers in innovative ways. This leads to increased revenue and operational efficiency. When combined with Salesforce Lightning, B2B Commerce Cloud can significantly enhance e-commerce management for manufacturing companies. Key features of B2B Commerce include:

  • Branded B2B e-commerce site creation of the Salesforce 360 platform tailored to your business.
  • Provision of a personalized shopping experience for customers, including product recommendations, quotes, and custom pricing based on their account information.
  • Utilization of predictive intelligence to suggest the best products for each customer, facilitating upselling and cross-selling opportunities in real time.
  • Connectivity with customers across all channels, including mobile commerce.
  • Improved operational efficiency through streamlined order management, fulfillment, and payments.

·         Salesforce Sales Cloud

Salesforce Sales Cloud is a valuable tool for sales professionals. It’s particularly essential in addressing challenges related to understanding the activities of salespeople and making accurate forecasts. This cloud solution helps sales teams improvise and enhance their sales lifecycle.

·         Salesforce Manufacturing Cloud

Designed specifically for enterprise-level manufacturing companies, Salesforce Manufacturing Cloud offers a range of key features, including:

  • Demand and production forecasting.
  • Sales agreements management.
  • Prebuilt data models encompass objects, processes, and frameworks.
  • Embedded dashboard templates.
  • Workflow automation.

Salesforce Manufacturing Cloud is available in three versions, with one based on Salesforce Sales Cloud, another on Salesforce Service Cloud, and the final version combining features from both.

·         Salesforce Marketing Cloud

With Salesforce Marketing Cloud, manufacturers can leverage their CRM data to make informed decisions regarding their products. This allows for the creation of Salesforce solutions campaigns and targeted outreach to the right customers and prospects.

Is Manufacturing Cloud different from other Salesforce Clouds?

Salesforce Sales Cloud and Salesforce Service Cloud are broad CRM software solutions that are useful off-the-shelf. However, it works best when customized to suit your business needs. Salesforce Manufacturing Cloud, while equally customizable, is tailored to the manufacturing industry, requiring less configuration and customization.

One crucial factor to consider is budget. Salesforce Manufacturing Cloud, although appealing, is designed for large organizations. It comes with a higher per-user cost compared to the unlimited tier of Salesforce Sales Cloud or Commerce Cloud. This higher cost includes features such as the manufacturing data model, forecasting, and sales agreement capabilities.

Is it possible to use these clouds for the manufacturing industry solely?

Salesforce tools primarily support sales organizations, making them suitable for manufacturing companies looking to enhance their sales processes. While Salesforce Manufacturing Cloud offers advanced features, there may be better fits for smaller companies with stricter budgets.

However, other Salesforce Clouds can still help small and mid-size manufacturers improve operational efficiency and enhance customer experiences. These clouds provide a strong CRM foundation, with the option to add niche modules through AppExchange or Salesforce’s developer community.

In case you don’t see Salesforce Manufacturing Cloud as a right fit for your business’s budget, then don’t stress. With other Salesforce 360 solutions and partnering with the right Salesforce Consulting firms, you can get the most benefits and scale with time.


Salesforce CRM offers a robust cloud-based application that holds the potential to take your business to new heights. This versatile platform empowers you to engage with leads, customers, and partners strategically. Additionally, Salesforce 360 excels in nurturing and maintaining relationships with your contacts through comprehensive contact management capabilities.

Are you eager to explore the diverse ways in which Salesforce CRM solutions can optimize your manufacturing processes? If yes, then Innovadel invites you to engage in a conversation with our expert Salesforce Partners. With their extensive expertise in Salesforce, our consultants can collaboratively guide your business toward maintaining its competitive edge in this ever-evolving and highly competitive manufacturing market.

About Innovadel Technologies

Innovadel Technologies is a world-known and trusted Salesforce Implementation  Partner. We have over two decades of experience in the manufacturing industry and have helped many clients reach their sales goals, being the leading Salesforce Partner in USA. Our in-house Salesforce Partners experts can guide you through success by customizing to your needs. Contact us today and get top-notch health checks and consultancy from our experts!