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Founder & CEO Innovadel Technologies

Haroon Chaudhry

Haroon Chaudhry is a seasoned eCommerce strategist with over 20 years of industry experience, specializing in platforms like Salesforce Commerce Cloud, Hybris, Magento, Shopify, and IBM Websphere. As a Salesforce Commerce Cloud expert and key leader at Innovadel Technologies, he drives business strategy, solution architecture, and global client success. With a strong focus on team leadership, pre-sales strategy, and scalable eCommerce solutions, Haroon has led Innovadel Technologies to deliver world-class digital commerce experiences across 3 continents — maintaining a 100% client satisfaction record.

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Shopify’s ChatGPT Move: A Win or a Warning for Retailers?

Transcript

The era of AI-powered chat commerce has officially begun. Just like we talked in our previous video, Shopify integration with ChatGPT will change how customers discover, compare, and buy products through conversational shopping, all within a single chat. Now, that's huge for retailers. Shopify brands can enjoy greater AI-driven product visibility, smart selling, and lightning-fast checkout, giving them a competitive edge this holiday season.

But there is another side to it. As AI will start suggesting multi-brand products in the same chat window, retailers might lose control over product visibility, discovery, brand loyalty, and the customer journey experience that once felt unique. What about the retailers on other e-commerce platforms?

They need to integrate with ChatGPT or other similar AI models because chat commerce isn't a future trend anymore. It's happening now. And regarding the homepage, it's not going away either, but its role is evolving. Instead of driving discovery, it will become a space for brand storytelling and trust building where the audience actually connects with the brand.

So here is the question.

Chat Commerce is here. Are you in? Let's partner with Innovadel Technologies to build a winning chat commerce strategy for your brand.

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