Salesforce Experience Cloud – Everything You Need to Know

Salesforce Experience Cloud is a quality digital experience platform. It can offer services like building websites, portals, mobile applications, and various digital touchpoints for interacting with customers. Experience Cloud can digitize business processes promptly.

Various businesses use Salesforce Experience Cloud to streamline systems, accelerate digital adoption, and align teams for crushing years of data in one quarter. Furthermore, organizations can create new digital properties within weeks using this platform. Salesforce Experience Cloud can power the complete customer journey through the data gathered from the customer relationship management system.

What is Salesforce Experience Cloud?

Experience Cloud is a digital platform of Salesforce that allows you to create online communities and build connections with customers, employees, and partners. In other words, the Experience Cloud can help organizations to establish a customized corporate virtual space based on a company’s preferences.

It is possible to build contactless business processes with this advanced tool. Experience cloud has features like Experience Builder, Salesforce CMS, Mobile Publisher, and Salesforce suite. Through Experience Cloud, organizations can build and deliver customized portals, content, websites, storefronts, and mobile applications.

The understanding of digital experience has evolved. As all companies have moved to the cloud, the focus is on standardizing and enhancing processes. In addition, it also contributes to data overload as support forums, and knowledge bases become flooded with bigger content.

Customers can enjoy numerous advantages of a standardized process while personalizing their experiences. Experience Cloud is a Salesforce customer 360 platform designed for personalized digital experience. With a powered understanding of today’s customers, this effective platform can merge complex processes.

Why Do We Need Experience Cloud?

The Experience Cloud applications and websites are essential tools to communicate and collaborate with the platform. And that’s why businesses need Experience Cloud more than ever.

Salesforce Experience Cloud

Reducing Churning

With the Salesforce Experience Cloud customer-360 platform, you can reduce customer loss rates with a recurring revenue model. A unique way to minimize this churn is to interact with the clients consistently through a portal. Moreover, you can let your customers engage with real-time information, records, fields, objects, and more.

Support Cases

You can use Salesforce Experience Cloud as a self-help support tool for customers. The clients can search the portal for answers and use the tool as a knowledge base to get solutions from community users. Businesses can see remarkable improvements in the service metrics like increased contact resolutions, less average handle time, lower calls, and chat volumes.

Better Manage Partner

Salesforce Experience Cloud allows better and simple lead generation and sales process management. The steps, e.g., recruiting, onboarding, supporting, and training your partners through user-friendly tools and features that are created into the Salesforce portals.

Easy Application Development

Salesforce enables organizations to not only build websites but also develop personalized applications. It’s possible to develop internal applications a business requires and open customization functionality for turning it external facing for other groups.

Commerce Channels building

All retail businesses can benefit from Salesforce Experience Cloud as it can be an excellent alternative to commerce channels. Organizations can utilize their commerce portals for transacting and selling to customers online.

CRM Data Extension

Utilizing the Salesforce Experience Cloud, businesses can present all data in the CRM to multiple users. Everyone can guarantee scalability and security, including partners, customers, and employees. Furthermore, you can choose what information to present to each type of user within the community.

Enhanced User Experience

Experience Cloud provides a more flexible experience to customers. In addition, it is highly ranked among the latest trends in CRM by giving a connected digital experience.

Features of Salesforce Experience Cloud

Data Integration

Salesforce Experience Cloud can help you integrate data from various sources such as opportunities, campaigns, financial reports, cases, leads, custom objects, and financial reports. This process is applicable regardless of how the company obtains data, e.g., by third parties or Salesforce.

Personalized Experience

You can ensure your business offers a personalized experience based on each customer’s expectations. Salesforce Experience utilizes the data offered by the CRM to get optimal results for the target market to make it happen.

Boosting User Experience

Companies can manage customized badges to recognize the currently active customers in the community. In addition, with Experience Cloud, team members can offer suggestions based on their experiences and skills.

Optimize Response Management

Experience Cloud is helpful for grouping together available business information through all generated experiences and pages. It allows brands to process and collect conversions, groups, files, and experts, offering more significant responses.

Real-time Tracking

It offers the power to process, analyze, and measure data from the sites through the flexible Lightning dashboards in Experience Workspace to ensure brand experience optimization.

Analytics

Analytics features are helpful to present customer plus community users, reports, dashboards, and partner community users.

Benefits of Salesforce Experience Cloud

Speed

Users can find multiple predesigned templates on Experience Cloud and then select from them or entirely create their designs.

Ease

Salesforce Experience Cloud is automatic, which makes it very easy to administrate business processes.

Various Functionalities

You can create customized applications and websites for brands with the help of Experience Cloud. This tool allows businesses to build platforms for design solutions, online events, and online payments and to enhance marketing resources.

CRM Data Extending

Organizations can present all the stored information in Salesforce CRM to multiple customers, employees, and partners with Experience Cloud. In addition, these tools also guarantee scalability and security. You can select what kind of information to showcase to unique users in the community.

Reduced Costs

it is cheaper than creating your site or application. It minimizes expenses for the support team since many of their functions would be transferred to Salesforce, and the support team will be able to focus directly on customer service.

Flexibility

Salesforce has wide experience working with all company sizes in various industries. This benefit provides Salesforce with a diversity of offering flexible services and promises to offer on-demand changes to a company’s evolving needs.

Integration

Experience cloud is ultimately adapted to the Salesforce solution of a brand. It also helps simplify integration through necessary future functionalities required for your company.

Better User Experience

With Experience Cloud, you can offer a better and more flexible experience to your partners, clients, and workers. Furthermore, by offering a quality connected digital experience, Salesforce Experience Cloud ranks in the latest trends in CRM.

Data Security on Experience Cloud

There are many Experience Cloud license types, and every license configures information differently. Furthermore, there are demanding user access levels after creating the Salesforce portal. You should never forget that the risk surface can increase continuously when a company offers a Salesforce instance.

It is especially true when you handle sensitive information, for example, personally identifying data within your system. In addition, when you’re a leader of a partner portal, then you can see another partner, and then the communication is completely secured.

One important note to remember is that there’s a difference between Salesforce and a regular organization when it comes to data security. That means a security model is a shared responsibility and doesn’t indicate implementing Experience Cloud isn’t worth the risk.

One of the biggest advantages of Salesforce Experience Cloud is a secure portal for implementation because of tight integration. A good Salesforce consultant manages the data security shift and ensures clients obtain their business goals simultaneously.

Conclusion

Are you in search of an improved way to connect with your community? You should build an online presence with the help of a certified Salesforce Experience Cloud Consultant and engage with customers seamlessly.

Innovadel is a well-known Salesforce Experience Cloud Consultant with a decade-long experience. Our dedicated team can help you change the digital experience and turn your business customer favorite.