Top 5 Benefits of Salesforce Commerce Cloud

Did you know that around 2.6 billion people worldwide shop online? This growing number means that businesses need to expand to meet the demand. To attract these online customers, brands must improve their online presence and enhance their products and services.

Choosing the right e-commerce platform is crucial for overall business growth. Salesforce Commerce Cloud is highly recommended for its scalability, agility, and market operations. It offers numerous benefits and tools for tracking sales, expanding operations, analyzing marketing efforts, and managing all business operations in one platform.

In this blog, we’ll explore some of the potential benefits of Salesforce Commerce Cloud to your business. So, let’s get started!

What is Salesforce Commerce Cloud?

SFCC, previously called Demandware, is a cloud-based platform used by online businesses. It allows companies to create and manage their online stores easily, offering customers a seamless shopping experience.

Businesses can oversee both their online and in-store operations from one place, gaining insights into customer shopping habits and preferences. SFCC ensures a consistent shopping journey across different channels, keeping customers involved from start to finish.

What Does Salesforce Commerce Cloud Do?

Collectively, Salesforce Commerce Cloud provides many attributes that let businesses connect with potential clients at every stage of the sales process. It also offers brands top-notch Salesforce Commerce Cloud support across all channels.

At the given market stage, customer behaviors are changing continuously, and brands need better omnichannel insights to meet their demands and analyze their behavior and user engagement across all business channels.

But what makes the Salesforce Commerce Cloud platform different from other cloud-based e-commerce solutions?

Well, it’s exceptional pre-built predictive intelligence. With the help of advanced predictive AI systems like Salesforce Einstein AI, you can deliver an unmatched shopping experience by getting smart insights into consumer behavior, getting to know opportunities to sell, and purchasing patterns on various channels.

Salesforce Commerce Cloud B2B & B2C

Salesforce Commerce Cloud services are available to retailers so they can grow their businesses without problems. It offers complete e-commerce solutions, such as Salesforce B2C commerce and Salesforce B2B commerce, that let brands and e-tailers manage marketing, customer service, content management, order fulfillment, data analysis, and data management.

So, whether you are a B2B or B2C user, Salesforce Commerce Cloud helps with all the solutions that can benefit your business. You can look at these top benefits of SFCC and understand how you can make the most of this platform.

Top 5 Benefits of Salesforce Commerce Cloud

Although Salesforce Commerce Cloud development is widely prevalent among e-tailers, many do not know its most valuable benefits. Knowing about such features is essential to running an e-commerce business smoothly.

Now, let’s have a look at its advantages:

1. Quality Marketing Tools

You can find one of the best marketing tools within the Salesforce Commerce Cloud platform that empowers merchants, brand marketers, and content creators. Brand owners can use Salesforce e-commerce tools to market their products to relevant consumers through the right strategy. It will ultimately help them take their sales rate to the sky quickly.

If you lack experience with technical tools or want to prioritize the customer’s best interest, you can use A/B testing to run successful campaigns effectively. E-commerce businesses can also improve search queries based on customer intent, making products more visible.

The main advantage of using the SFCC platform for e-commerce is the ability to run, track, and manage marketing campaigns, such as email or social media marketing, in one place, which helps boost brand growth.

2. Predictive Intelligence

Salesforce has introduced Einstein AI to help e-commerce businesses utilize the perks and usage of artificial intelligence through the platform. It’s a next-generation AI platform that eliminates the need to use manual data analysis and third-party extensions.

In the past, businesses used third-party integration to add and manage attributes on the platform. Such integrations are mostly connected and can affect other activities’ performances. A few of the key Einstein AI system attributes are as follows:

• Automate merchandising tasks and save the brand valuable time and money.
• The tool recommends the best products to consumers.
• It offers data-driven insights that lead to increased conversions.
• There are real-time and useful predictions for online shoppers at every visit.

3. Storefront Internalization

There are no cloud-based platforms, unlike SFCC, which lets organizations manage various storefronts for many locations globally from a single platform. You can seamlessly manage multi-language, unlimited processes, and multi-currency using the Salesforce Commerce Cloud attributes.

You can effortlessly maintain product data sets of your different e-commerce stores using Salesforce Commerce Cloud without any difficulty. In addition, you can manage various other intricacies such as pricing, product availability, and more.

4. Rich Mobile Experience

The number of smartphone online shoppers is skyrocketing, and it’s a fact. Hence, merchants must constantly provide mobile-friendly and responsive experiences for their e-commerce stores. Furthermore, Google has changed ranking factors such as mobile-first indexing, page loading speed, and mobile responsiveness, so businesses must take them seriously.

If you want to stay ahead of competitors, a mobile-friendly online business is your solution. One of the most enormous SFCC benefits is that it mainly focuses on a mobile-first business approach.

5. Omni-channel Capabilities

Salesforce Commerce Cloud’s top-notch functionality empowers merchants to run their organizations across omnichannel from one platform. With SaaS solutions, E-tailers can run various operations like order management, sales, conversions, inventory management, and marketing campaigns. If you have an e-commerce store, you’re in for flexibility and omnichannel features that will save your team’s efforts and valuable time.

Conclusion

Before we finish this blog, let’s talk about the many advantages that businesses can gain from using Salesforce Commerce Cloud. For example, you can increase your brand’s presence by using social media extensions. You can also streamline your product management by combining products, pricing, and catalogs. If you’re a seller, you can better interact with and assist customers using SFCC and link customer data with the CRM.

With Salesforce Commerce Cloud, you can use product recommendations and customer segmentation to execute the shopping experience smartly. This is just the tip of the iceberg; e-tailers can turn around their businesses with these astonishing SFCC features.

Are you considering migrating your online store to Salesforce Commerce Cloud? Hire a certified Salesforce SFCC Consulting Partner like Innovadel to do the job. Contact our experts today to modernize your systems and reach your business goals.